Marmoset has the right to refuse the publication of any press release that does not comply with the following guidelines. In the case of refusal, full refunds will be issued.
Editorial requirements
No blog content
- No content formatted as blog posts
- Example: “How I lost weight in 10 days – Day 5”
No bylines
- No author bylines at the beginning of releases
- Example prohibited: “By Bill Brown, Chief Financial Officer”
No profile building
- Press releases must come from companies, not individuals. No content primarily intended to build personal profiles.
- Example: “Janet Smith: The Fearless Entrepreneur Changing Womens Health Care”
No individual representation
- No releases on behalf of individuals without descriptors
- Example prohibited: “Bill Brown Announces New Program”
- Example permitted: “Bill Brown, MD of XYZ Company, Announces New Program”
Ticker spamming
- No excessive use of stock ticker symbols
- Example: “$CBA $BHP $GOOGL $TLS all facing competition from our new product”
Language restrictions
Vulgar language
- Permitted only if:
- The term is part of a marketing campaign, tradeshow, or product
- Most letters are censored (e.g., “Bull***t”)
- Not used in headline or subheadline
- Limited to 3 mentions maximum
- Example acceptable use: “The ‘Wild as F***’ marketing campaign launches today”
Pornography/illegal drugs
- No promotion or mention of pornographic content or illegal substances
- Exception: Medical marijuana and therapeutic psilocybin content is permitted where legal
- Example prohibited: “Our New Website Offers Adult Content Subscriptions”
- Example permitted: “Medicinal Cannabis Practice Opens in Melbourne”
Miscellaneous notes
- Yahoo will block press releases from third-party law firms about class action lawsuits on public companies.
Prohibited content
No product reviews
- Example: “My review of ABC Smartphone”
No unauthorised co-branding
- Mentioning another company, person, or brand without permission
- Example: “XYZ Company Partners with Coles” (when no official partnership exists)
No mentions of press release distribution
- Example: “Guaranteed press release placements on Yahoo News”
No promotional content
- Overtly promotional material lacking substantive news value
- Example: “The Best Product You’ll Ever Buy – Limited Time 50% Off!”
No top 10 lists
- “Top 10” references in headlines or sub-headlines
- Example: “Top 10 Stock Picks of 2025”
No advertisements
- Content primarily intended to sell products without newsworthy information
- Example: “Winter Sale – Everything Must Go! Order Now!”
No unattributed content
- Claims, statistics, or research without proper sources
- Example: “Studies show 95% of people prefer our new service” (without citing a study or link)
No libellous or inflammatory content
- False statements that damage reputation or incite conflict
- Example: “Competitor Z Rips off Customers with Fraudulent Service”
No investment opinions
- Buy/sell recommendations for securities
- Example: “Now is the Time to Buy XYZ Stock Before It Skyrockets”
By submitting a press release to Marmoset, you agree to these terms and conditions. Marmoset reserves the right to reject any press release that does not comply with these guidelines.
No Retractions
Once content has been published through our services, no retractions will be issued for any reason. Users acknowledge and agree that they are solely responsible for ensuring the accuracy, legality, and appropriateness of all content prior to submission. We do not offer retractions, corrections, or removals of distributed content regardless of circumstances, including factual errors, changes in business circumstances, or any other reasons. Users should carefully review all content before submission as it will be considered final upon distribution.
