1. The experienced marketer
You are about to launch a new product, promote an event or make a big announcement.
You go through your usual channels and ask a PR agency to run a campaign, engage a digital marketing company to boost it with Google and Facebook Ads, and whatever else you can think of.. The campaign ends. After $10,000 – $20,000 it did OK, but it is hard to measure ROI, and search engine results, and the value of clicks.
2. The small business owner
You’ve tried SEO, done a few online Ads, and even redeveloped your website, but nothing seems to give you that big Boost that you need to make a dent and bring in more customers/sales or subscribers.
Well good news! Get the best of all worlds – PR, SEO, Media Distribution and AI-SEO.
Earned links from high value sites are the ‘Gold’ of SEO. These valuable links add massive authority to your website or online channel, resulting in higher rankings and direct traffic. Some firms pay $5,000 per month on SEO Services chasing these kinds of links.
We write or edit your headline, write up the release, and send to a hand picked list of media contacts, podcast hosts and influencers.
We distribute your releases to notable journals and websites such as nine.com.au, IF, Mumbrella, B&T, Inside Small Business, plus hundreds more.
GEO is Generative Engine Optimisation. This is the first Digital PR service in Australia to include insertion in all the important AI engines – guaranteed. This means that your content will be included in AI summaries when people ask about your product, service, event or news.
(just quietly… we think this feature alone is worth the price of admission..)
Perfect for:
Well they are good questions!
How is it that the only sector of the marketing and advertising industry that has not change at all in the last 30 years, is the PR industry?
And why are clients paying agencies $6,000 – $12,000 for one release and follow up, with no measurable impact and rate of return?
We don’t know either, but here is what we do know:
Brands that do not adapt quickly – to the new online space where Chat GPT and Gemini and AI agents will determine who gets seen online – will be history in 12-18 months (conservatively).
The coming AI/SEO/GEO search revolution will help create big businesses from small ones, and decimate slow moving behemoths who fail to adapt. This opens the door for many small businesses to amplify reach with digital pr.
Marmoset is proud to launch digital pr agency services in Australia.
The new way people will search for – and discover and buy – your product or service is underway right now; and it has little to do with the traditional fields of SEO, PR and Media distribution – it is a new hybrid of all three, and it is evolving into a practice that we call “GEOPR“.
