In this current crisis, many businesses are now looking at their very business survival, not just how to deal with sales and marketing. With everything that’s going on it is easy to be pessimistic and cut costs, but we can guarantee one thing – those businesses that ‘pivot’ and re-invent themselves with the support of online systems will survive and prosper on the other side.
The purpose of this COVID-19 Support Page is to prompt new ways of thinking, and perhaps guide you with ideas on how you can bolster your business and re-engineer your website into a a sales and marketing hub. Many small businesses currently use their website as merely a ‘calling card’ – something a potential customer can browse; this ignores the very important role that a website can play in being the ‘core’ of your business.
Obviously there are many different types of businesses, from solo operations through to large industrial concerns. Some may require intensive ‘people facing’ interactions, and some require only a simple internet connection. But what every business has in common are 5 core principles:
Many small business owners generally only think of using their website and related online tolls as part of promoting their business – this is ignoring the multiple possibilities and benefits that a dedicated online website ‘hub’ offers. A true website hub can manage almost all aspects of your business, far beyond merely presenting a ‘front’ on the web for people who may stumble across it.
By using this opportunity to ‘pivot’ your business utilising your website in new ways, you can bolster your business during this downturn and set up for a leaner more prosperous future.
No matter what size or style of business you have, you can integrate some or all of your operations into your website and move online, saving you costs in the medium term and massively increasing efficiencies.
Obviously there are many different types of businesses, from solo operations through to large industrial concerns. Some may require intensive ‘people facing’ interactions, and some require only a simple internet connection. But what every business has in common are 5 core principles:
Many small business owners generally only think of using their website and related online tolls as part of promoting their business – this is ignoring the multiple possibilities and benefits that a dedicated online website ‘hub’ offers. A true website hub can manage almost all aspects of your business, far beyond merely presenting a ‘front’ on the web for people who may stumble across it.
By using this opportunity to ‘pivot’ your business utilising your website in new ways, you can bolster your business during this downturn and set up for a leaner more prosperous future.
No matter what size or style of business you have, you can integrate some or all of your operations into your website and move online, saving you costs in the medium term and massively increasing efficiencies.